Advance was tasked with figuring out how best to communicate the new assortment of cool LEGO products based on the movie IP Jurassic World: Fallen Kingdom in a way that engaged and reached kids on their #1 platform - YouTube.
Overall, the positive reception of Rescue Blue actively contributed to the strong launch of the new product line and in addition, resulted in the immediate request of a follow-up to be launched in the fall of 2018.
