Ardmore created an integrated communications campaign for Christmas 2018, designed to attract day trip and overnight visitors from across the island of Ireland to the City in the build up to and during the festive period. The campaign showcased Belfast as a vibrant and cosmopolitan food, retail and leisure destination. Communications comprised a mix of film and animation capturing the City’s nightlife, bars, restaurants, hotels and retail offering. The campaign was fully integrated, running across TV, Radio, VOD, digital, and outdoor promotions from November 12th to Saturday 23rd December 2018.