Worldwide Partners Inc. | Ending The Harm Campaign

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Ending The Harm Campaign

Client

Department of Justice

Location

Northern Ireland

Agency

Ardmore

Campaign Elements

Social Media

Project Overview

Develop a campaign that challenges the coercive control of paramilitaries and the acceptance of paramilitary style assaults.

Details

The key was to use the power of storytelling to cause inception and to first shift belief away from acceptance and ‘burying your head’ to believing that accepting and ignoring paramilitary style assaults and intimidation is wrong; and to feel compelled to tolerate the control of paramilitary groups no more.

Anecdotal testimony from experts has also confirmed difficult conversations regarding PSAs, that were previously taboo, taking place in hot spot communities, schools, universities and even UK National Policing conferences, as a direct result of the Ending the Harm Campaign.