Broadcast - Television
Print Advertising
Website Development
Project Overview
Yummy launch made from the heart
Details
We needed to introduce the new Louisiana Rice Pudding product and motivate the target to try it. But we had a barrier in their hearts: They thought that the real rice pudding had to be prepared “like my grandma or my mom" does.
We create a mass media campaign where the whole family loved the product. We also made an interactive mini-site where the users learn "the new way of preparing the rice pudding" and had the option of obtaining a free sample. People who received the free sample became our brand ambassadors on social networks. After 3 months of campaign, the estimated sales goals were exceeded. It was an innovative, impactful and lovely release!