Patients just don’t have time (or tolerance) to see their regular doctor for every symptom. More and more patients want to self-refer directly to a specialist.

We reward the customers with a tongue-in-cheek, year-round ad campaign designed to make them stop, smile and think about The Polyclinic for specialty care. As a bonus, show people The Polyclinic as a health respect for a patient’s intelligence, unlike most of the “sea of healthcare sameness” in the market.