In our market research, we identified that this niche consumer group is less easily reached by
conventional communication modalities, particularly those typically utilized for auto
advertising. The team sought to break through the marketing status quo and approach the
audience in a more dynamic and engaging way.

With this in mind, the team decided not to employ typical auto marketing formats such as TV
commercials, KV portals, and auto verticals. Instead, we created a smart tech home called
VELITE 5 Life Zone. The home was completely environmentally-friendly, with intelligent
features that represent progressive lifestyles, and incorporating key elements of the electric
vehicle throughout. We collaborated with Airbnb on the campaign, and made the home available on the international platform so travelers could book a stay.