#PrincessLife - Nina Ricci Perfumes
Digital Media Planning & Buying
Social Media
Video Production
Project Overview
International digital launch of Bella, the new fragrance from Nina Ricci's "Les Belles de Nina"
Details
The brand has always been inspired by fairytales, unleashing the romantic side of young girls all over the world, but the question was how to adapt the brand DNA to today's digital environment?
With Bella, the fresh new member of the Belles de Nina gang, the agency seized the opportunity to bring a new energy to the brand's online presence in order to better engage it's Gen Y & Z customers.
With Bella, the fresh new member of the Belles de Nina gang, the agency seized the opportunity to bring a new energy to the brand's online presence in order to better engage it's Gen Y & Z customers.