Brand Strategy & Development
Broadcast - Radio
Broadcast - Television
Content Marketing
Digital Media Planning & Buying
Print Advertising
Search Engine Marketing
Website Development
Project Overview
Increase brand awareness across key markets by 5-10 percent, increase engagement on and “vetting” of brand on new Hilliard.com website using standard engagement measures, and leverage media to message test different consumer propositions to provide messaging direction for future campaigns.
Details
PriceWeber launched the campaign in twelve key test markets over a six-month period. We leveraged hyper-targeted TV, print, radio, display, pre-roll, native, and paid search across all key target life stage groups, pulsing media to maximize effect and optimizing creative based on digital performance. In addition, we applied custom research to everything from target client feedback to branch office signage visibility, earned media, competitive presence, and client market penetration to formulate a market segmentation guide that will define future media strategies.
Creative test successfully defined messaging for each key life stage customer target.
