No To Upsizing
Brand Strategy & Development
Broadcast - Television
Out of Home Advertising
Print Advertising
Social Media
Project Overview
Upsizing food and drink when eating out of the home, such as upgrading to a meal size or increasing the size of your coffee, is contributing to the nations’ obesity crisis by increasing the amount of calories consumed, and it’s endemic.
Details
Our Creative proposition: You have the power to say “no” to upsizing needed to grab attention.
To hook our audience in and use a trojan horse in humour to bring a serious issue to the forefront. So we created “THE HYPNOTIST”.
The idea that you were being hypnotized when entering these outlets was the perfect way of addressing how subconscious these upsizing questions, and answers are. Also showing that you can take back the power and say no.
To hook our audience in and use a trojan horse in humour to bring a serious issue to the forefront. So we created “THE HYPNOTIST”.
The idea that you were being hypnotized when entering these outlets was the perfect way of addressing how subconscious these upsizing questions, and answers are. Also showing that you can take back the power and say no.
