Brand Strategy & Development
Content Marketing
Experiential Marketing
Mobile Marketing
Out of Home Advertising
Public Relations
Qualitative & Quantitative Research
Social Media
Video Production
Website Development
Project Overview
To start a global movement around the topic of Scotland. This wasn’t to be a campaign with a short-term means to an end – we would be campaigning; driving advocacy to enhance the reach and credibility of the message and in turn generating substantial long-term economic growth.
Details
Spearheading the movement would be an inspirational positioning ‘Brand Film’, which we would serve to a colder audience, raising Scotland’s profile in the first instance.
Supporting this would be a series of compelling ‘People Films’. Fifteen films initially that would need meticulously planned to ensure that every pillar and brand trait was covered.
We would approach captains and couturiers, scholars and scientists. And to do these amazing stories justice, we would use drones, moonlight, specially commissioned music, slo-mo and a good amount of trust and letting go – to allow people to tell their own stories and release their potential to engage others in Scotland is Now.
