Brand Strategy & Development
Collateral
Content Marketing
Direct Marketing
Email Marketing
National Media Planning & Buying
Retail, POP & Merchandising
Website Development
Details
European Trade Regulations called for a new and different campaign. Wächter & Wächter developed within shortest time a new campaign with many supporting means in all channels. It gives consumers and installers a good feeling and helps them to sell. The pan-European campaign focuses on addressing the installers directly and personally, not only content-wise in the print campaign but also in personalized direct mails on- and off-line. These core activities were supported by POS material and international trade fairs and local house fair activities. In the extremely diffcult market situation we reached excellent results.