European Trade Regulations called for a new and different
campaign. Wächter & Wächter developed within shortest time a
new campaign with many supporting means in all channels. It gives
consumers and installers a good feeling and helps them to sell.
The pan-European campaign focuses on addressing the installers
directly and personally, not only content-wise in the print campaign
but also in personalized direct mails on- and off-line. These core
activities were supported by POS material and international trade
fairs and local house fair activities. In the extremely diffcult market
situation we reached excellent results.