Broadcast - Television
Content Marketing
Digital Media Planning & Buying
Public Relations
Social Media
Website Development
Project Overview
Nowhere in Switzerland do you encounter so many natural and cultural treasures as in the 19 Swiss parks. There are unique achievements of cuisine, art, craftsmen, animals and the people who live in the parks. The closer you look, the more unique you become. Because each of them is a wonder of the world in itself, a wonder of the world on a small scale.
Details
With the new umbrella brand claim "Swiss Parks - Small Wonders of the World", we invite Switzerland to get to know the parks and their diversity, to experience them, to taste them or to observe them.
At the same time, we are launching a campaign that involves the local population in the parks - and thank them for their daily dedication. The landlady of a secluded alpine hut invites two top chefs from French-speaking Switzerland and German-speaking Switzerland respectively to bridge the Röstigraben in culinary terms. Or the head of the Streetparade chooses the first "Miss Alpparade" with two horns at the Diemtigtaler Livestock Show.
Media reports in all major TV and print and online media. The reputation of the Swiss Parks increases to 26%. Strong involvement and high esteem from the park population
