Broadcast - Television
Content Marketing
Print Advertising
Social Media
Project Overview
A good beer takes time. Nobody knows this better than Schützengarten, the only Swiss brewery that has been awarded the Slow Brewing Certificate. But as a traditional brewery, how do you keep the young beer drinkers of today at the bar, if they are too happy to turn their heads from hip trend beers?
Details
For Schützengarten we develop the new claim "We take our time. for our beer. "All around this Insight we bring a revival to a deep-rooted Eastern Swiss lifestyle:" Nöd jufle, if it's going to be good. "With this phrase, we launch a cross-media campaign that efficiently links image and product communication.
"Nöd jufle" goes viral.
Especially for the boys we produce Switzerland's first Facebook sitcom. In six webisodes, we record topics from the "jugular" daily life of three students. And give entertaining to understand why in the East, not only the beer promises a bit more enjoyment. The result is content "as if taken from the life", which we use on a daily basis and spread during events such as the OLMA or the Openair St. Gallen.
"Nöd jufle" is a winged word in the active vocabulary of the Eastern Swiss and is inevitably linked to the Schützengarten brand.
