Gramedia reaches out to its customers by transforming imaginations & inspirations to life. Ideas of how a bookstore is redefined beyond stories and knowledge.
Details
Toko Buku Gramedia sales performance for non-book items by 57% total share. They intend to unite under one umbrella brand that voices out shared aspiration for an efficient and optimum growth in the future.
Gramedia’s business orientation shifted to more than selling books to provide content and become an inspiration hub. They embrace wider target audience with lifestyle offerings and experiential store.
