Brand Strategy & Development
Broadcast - Television
Content Marketing
Experiential Marketing
Graphic Design
Guerilla, Street & Viral Marketing
National Media Planning & Buying
Out of Home Advertising
Print Advertising
Public Relations
Project Overview
The national airline, Vietnam Airlines, plays a leading role in Vietnam's aviation industry. Over 20 years of continuous development, Vietnam Airlines has affirmed its position as a national airline with a global and regional scale of operations.
Faced with a challenge from a rival low-cost airline in the same region; Vietnam Airlines has joined hands with Le Bros team to effectively compete through brand and communication strategies to increase brand strength as well as renew brand image.
Details
Created a vivid picture of quality commitments that exceed the expectations of Vietnam Airlines, through specific images and promotion campaigns featuring each of the tentative thematic strategic messages: Flights of Nation, Flights of Love, Flights of You, Flights of Us.
