Brand Strategy & Development
Graphic Design
Out of Home Advertising
Print Advertising
Project Overview
Air pollution has been a crisis in Medellín in recent years. The biggest culprit are cargo vehicles emitting the most pollution contributing 38% of CO2. Renting Colombia decide to make a difference, they added 100% electric trucks to their fleet, with the goal of having over 1000 trucks in the next 3 years.
Details
To announce and position this service, we developed a campaign that invited other companies to join this initiative.
