Campaign to help increase awareness & donations to their food relief program.
Details
It’s nearly impossible to scroll through any social media feed without seeing pictures of food, recipes, food-related videos, or simply posts from friends and family discussing what they have or will eat.
Mediator Group decided to use this trend as a way to build awareness for Food For Life Foundations' food relief program. They created a series of recipe videos with a twist at the end, where the final dish is given to a person in need.
Videos urging supportive reached more than 500,000 users. Thanks to the support received, Food For Life provides food relief to 5,000 people every day throughout Hungary.
