Brand Strategy & Development
Broadcast - Radio
Broadcast - Television
Collateral
Content Marketing
Out of Home Advertising
Print Advertising
Retail, POP & Merchandising
Project Overview
The key idea for our new concept was based on a national Czech “gold” – fairy-tales.
In a fairy-tale every problem has a quick and effective solution, so does in a real life, when somebody is Equa bank’s client. The bank has a proper answer for all his needs, fast like a wave of magic.
Details
Actor Roman Vojtek was cast as a narrator / banker, who connected the fairy-tale world with the real one. He always brought the solution to our fairy-tale character’s situation.
