Speedpay: Reclaiming the Market
Direct Marketing
Qualitative & Quantitative Research
Trade Shows
Project Overview
Brownstein Group created a plan for Speedpay, a leading fintech payments company, with the goal of making a measurable impact on customer acquisition and retention. The program targeted decision makers across several core verticals: mortgage, auto finance, consumer finance, utilities and insurance.
Details
For more than 30 years, Speedpay® has been a leader in the electronic billing and payments industry. However, as competitors rolled out new products and services, Speedpay began to lose market share and their reputation for innovation. The need was clear – Speedpay had to reclaim the market by reviving their marketing efforts. Speedpay engaged Brownstein Group to develop an integrated, multi-channel external communications program.
The plan included a research program and a targeted multi-phase direct mail campaign to open up the lines of communication between former customers and their Speedpay representative in order to “win back” their business. Brownstein Group also planned and executed in-booth promotions and off-site prospecting events, including a private racing experience at the Las Vegas Motor Speedway, at more than a dozen key vertical trade shows.
The plan included a research program and a targeted multi-phase direct mail campaign to open up the lines of communication between former customers and their Speedpay representative in order to “win back” their business. Brownstein Group also planned and executed in-booth promotions and off-site prospecting events, including a private racing experience at the Las Vegas Motor Speedway, at more than a dozen key vertical trade shows.
