It is a known fact that animal shelters are overcrowded. Therefore, we’d worked on a campaign to encourage adoptation by introducing the dogs sheltered at NOÉ.
Details
We’ve created a microsite where we’ve introduced the dogs by emphasizing each one every ones personality and to turn them into sort of influencers.
We’ve looked up the most important dog partners that accompanied the most important men in our human history. We’ve created their own life-size statues and paired them up and exhibited them besides their human partners.