Own Your Pregnancy
Social Media
Video
Project Overview
Inspira Health is a nonprofit health care organization serving communities across southern New Jersey. The network comprises three hospitals, a comprehensive cancer center, several multi-specialty health centers and more than 150 access points across service lines. Over the past several years, Inspira has rapidly expanded in South Jersey – bringing in the latest technological innovations to offer leading-edge care. As the network grew, it needed to underscore that it exceeded expectations around clinical and service excellence, and bring attention to the quality of its maternity care and the options it provides patients.
Details
Brownstein Group looked to help Inspira Health highlight the health provider’s leading-edge maternity care through an unconventional but bold ad featuring the empowerment of pregnant women through the customized birth experience Inspira Health provides.
In order to show a different side of motherhood, and to market the changing face of maternity care at Inspira– Brownstein Group left pregnancy stereotypes where they belong: in old basement copies of Reader’s Digest.
In order to show a different side of motherhood, and to market the changing face of maternity care at Inspira– Brownstein Group left pregnancy stereotypes where they belong: in old basement copies of Reader’s Digest.
