Innovation Where It Matters Most
Brand Strategy & Development
Broadcast - Radio
Broadcast - Television
Content Marketing
Digital Media Planning & Buying
Direct Marketing
Out of Home Advertising
Social Media
Project Overview
Inspira Health is a charitable nonprofit health care organization serving communities across southern New Jersey. The network comprises three hospitals, a comprehensive cancer center, several multi-specialty health centers and more than 150 access points across service lines. Over the past several years, Inspira has rapidly expanded in South Jersey –bringing in the latest technological innovations to offer leading-edge care. As the network grew, it needed to underscore that it exceeded expectations around clinical and service excellence, with a keen focus on innovation, to compete with the surrounding health care providers in the region.
Details
Brownstein Group launch a brand awareness campaign to raise Inspira’s visibility in the South Jersey market. The concept, “Inspira: In It for You,” uses part of the Inspira name to highlight the innovation and quality of care that it offers. Through a multi-channel strategy, the series chronicles the many positive attributes of the brand playing on the “I” in Inspira – positioning the network as “interactive,” “insightful” and “innovative.” Showcasing state-of-the-art technology and skilled physicians, the campaign educates audiences on Inspira’s commitment to excellence and innovation.
