As the Chinese agency for UCLA Health, Hylink tapped into the universal love of music for a social media campaign on Weibo to raise awareness for the brand among China’s affluent demographic, while increasing engagement and user acquisition rates.

Music is enjoyed around the world for its ability to put the mind at ease and bring people together. UCLA Health treats large numbers of international patients each year, so getting Weibo users to associate the brand with the healing effects of music was not that much of a stretch.

The Hylink team would help UCLA Health give the “gift of healing” by encouraging Weibo users to participate in a series of giveaways for tickets to three popular concerts and one celebrity shopping event. These events were selected due to their popularity with young people in China, whose parents and grandparents often rely on them for information regarding healthcare services, making them potential clients of UCLA Health.