Bad breath is a worldwide problem. In Brazil, it's no different. Halitus approached us to find a way to speak about a sensitive subject
in a creative way.
Details
We created a humorous story of a ventriloquist speaking to a psychiatrist. The ventriloquist is using its doll because he is ashamed of his problem. This campaign created awareness that bad breath is something that can be treated with Halitus mouth wash.
There was a 40% increase in sales during this campaign
