Vegas Changes Everything
Broadcast - Radio
Broadcast - Television
Cinema Pre-Roll
Digital Media Planning & Buying
Social Media
Project Overview
We created this fun, proactive, promotional 2019 campaign to increase visits to Las Vegas from key driving markets to support the city’s hotel properties and in-destination brands, ensuring that demand remained strong throughout the slower seasons. “Vegas Changes Everything” was designed to highlight the headliners and entertainment residencies of the season while sharing the contagious energy of Las Vegas visitors to convey that the experience is unlike that found in any other city in the world.
Details
We created an integrated campaign that included four 30-second TV spots, digital spots, radio, display banners and more. These assets ran in spot broadcast, cinema, spot radio, pre-roll, native, display and across social media targeted to our specific audiences and key drive markets.
The campaign reminded consumers that Las Vegas’ contagious energy and larger-than-life entertainment experiences are unlike that offered in any other city. When our characters are faced with the option to go out with their friends, they have everyday obligations that keep them from having fun; but when Vegas is mentioned, those obligations suddenly seem trivial and the need to get away takes over. “Vegas” is the word that shows them what should be priority and puts the proper things in perspective.
The campaign reminded consumers that Las Vegas’ contagious energy and larger-than-life entertainment experiences are unlike that offered in any other city. When our characters are faced with the option to go out with their friends, they have everyday obligations that keep them from having fun; but when Vegas is mentioned, those obligations suddenly seem trivial and the need to get away takes over. “Vegas” is the word that shows them what should be priority and puts the proper things in perspective.
