“Let’s Texas” is an invitation. A rally cry. A friendly challenge to explore all Texas offers. It showed the real Texas, delivered in bitesized bits, one moment at a time, allowing firsthand perspective of someone experiencing it. By turning the state name into a verb, we are presenting a trip to Texas as an experience like no other. Texas isn’t the only state with beaches or five star restaurants, but these come with a side of true Texas spirit you can’t get elsewhere.