Fashion District Philadelphia is a three-block, 900,000-square-foot destination located in the heart of Philadelphia that blends style, dining, entertainment and arts & culture into one property. With a prime location benefiting 22 million residents and commuters, as well as 42 million tourists annually, the opportunity to drive traffic and sales was vast. But delayed construction timelines and a shift in the project’s tenant focus was creating a negative perception among both media and consumers.

Through a careful and strategic PR approach, Brownstein Group shifted the public mindset around Fashion District and drove traffic and sales during opening weekend and beyond.