Engineering Big Ideas
Content Marketing
Influencer Marketing
Social Media
Video
Project Overview
Mouser is a distributor of electronic components that targeted design engineers at large companies. They learned that in order to grow their market share, they had to expand into the emerging “Maker” segment of engineers around the world. Those prototyping the next iPhone, drone, self-driving car or factory robot are all ordering Mouser components to build and test their inventions Mouser is passionate about innovation. And while they don’t make new products and technologies themselves, they provide the latest cutting-edge components to their engineering customers. What they struggled with is setting themselves apart in a sea of sameness. A category that sells pretty much the same components with the same inventory and same speedy shipping.
Details
In 2015 we launched the Empowering Innovation Together (EIT) program with celebrity engineer, former Mythbuster and longtime Mouser customer, Grant Imahara, with a goal to reach, inspire and engage engineers of all ages. We began with the Mouser Innovation Lab, a video series where we pushed the boundaries of project builds. We visited cutting edge labs across the country. Built Marvel inspired superhero tech and a 3D printed car. We went around the world and even to the International Space Station.
Success year over year has continued to drive the campaign to expand to global scale, each year tackling new merging subject matter from how technology is changing our urban environment in Shaping Smarter Cities to an exploration of the role of robots as transformation agents in Generation Robot.
In 2019 we spotlighted the innovation process itself to inform and inspire our target in their journey from inspiration to productization, and created our most successful campaign to date, Engineering Big Ideas. Brought to life via a multi-chapter video series, paid digital media, a dedicated landing page, e-books, integrated social and more. This highly targeted digital media, integrated social, premium content and robust rich media enabled a large-scale impact with a laser focused key audience.
Success year over year has continued to drive the campaign to expand to global scale, each year tackling new merging subject matter from how technology is changing our urban environment in Shaping Smarter Cities to an exploration of the role of robots as transformation agents in Generation Robot.
In 2019 we spotlighted the innovation process itself to inform and inspire our target in their journey from inspiration to productization, and created our most successful campaign to date, Engineering Big Ideas. Brought to life via a multi-chapter video series, paid digital media, a dedicated landing page, e-books, integrated social and more. This highly targeted digital media, integrated social, premium content and robust rich media enabled a large-scale impact with a laser focused key audience.
Each year’s content has continued to expand, and the 2019 campaign has already garnered nearly 15 million views and driven record new visitors to Mouser’s website (‘19 campaign window continues through Q1 ’20). We exceeded our yearly goals within the first quarter of the program.
