Worldwide Partners Inc. | Northern Lights

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Northern Lights

Client

National Libraries of Scotland

Location

Scotland

Agency

The Union

Campaign Elements

Content Marketing
Digital Media Planning & Buying
Experiential Marketing
Programmatic Media
Retail, POP & Merchandising
Social Media

Project Overview

We created a campaign to entice people to visit the Northern Lights exhibition at the Library, targeting people who wouldn't usually visit the Library and create an exciting experience for them.

Details

Our idea was a dramatic and contemporary take on the revelations of the Scottish Enlightenment.
Ideas That Shook The World...

There was a 54% increase in the footfall to the exhibition.
Well above the industry benchmark: CTR 0.14% for programmatic and CTR of 0.61% for social.
The campaign was ranked number one on the leader board for over 2 weeks.
Stairs creative received 26k likes on one post.

Campaign Elements

Project Overview

Details

There was a 54% increase in the footfall to the exhibition.Well above the industry benchmark: CTR 0.14% for programmatic and CTR of 0.61% for social.The campaign was ranked number one on the leader board for over 2 weeks.Stairs creative received 26k likes on one post.

There was a 54% increase in the footfall to the exhibition.
Well above the industry benchmark: CTR 0.14% for programmatic and CTR of 0.61% for social.
The campaign was ranked number one on the leader board for over 2 weeks.
Stairs creative received 26k likes on one post.