The fashion retailer asked its community on social media “what’s your favorite video game right now?”. Animal Crossing© was massively acclaimed. So its agency Rosbeef! decided to recreate GEMO’s new collection in the game. Beautiful pixel art items that customers can get their hands on for their avatars.

Clothes are free in this virtual boutique thanks to download codes.

GEMO also hosted a fashion show on a virtual catwalk with online media partner madmoiZelle, whose chief editor is a pure Animal Crossing© fan!

This spontaneous campaign is part of a bigger movement called “A little help from Gémo” on social media since the lockdown: an Instagram series of ideas, games and advices for the whole family in order to brighten up the daily life a little.