She Chose Inspira
Brand Strategy & Development
Broadcast - Radio
Broadcast - Television
Digital Media Planning & Buying
Social Media
Project Overview
Inspira Health's latest campaign with Brownstein Group sets the scene for an unconventional approach to healthcare marketing, showcasing a strong visual narrative with a thoughtful message of solidarity.
Details
With a holistic and robust healthcare approach in place, Inspira Health empowers patients with the ability to focus on their journey and make decisions that are right for them. This message of empowerment is the key behind the healthcare provider’s latest collaboration with Brownstein Group.
Despite the team’s minimalist approach to the commercial’s concept, the filming process was a challenging experience that put many of the production team’s skills to the test.
“We only had one chance to capture the scene – the shaving of the head, the raw emotion,” said Meredith Schwinder, Creative Director at Brownstein Group. “It was a challenging filming experience, but it resulted in an unfiltered expression of what it means to live with cancer, and what it means to have the resources one needs to take the challenge head-on.”
Despite the team’s minimalist approach to the commercial’s concept, the filming process was a challenging experience that put many of the production team’s skills to the test.
“We only had one chance to capture the scene – the shaving of the head, the raw emotion,” said Meredith Schwinder, Creative Director at Brownstein Group. “It was a challenging filming experience, but it resulted in an unfiltered expression of what it means to live with cancer, and what it means to have the resources one needs to take the challenge head-on.”
