Las Vegas "Now Open"
Broadcast - Television
National Media Planning & Buying
Project Overview
When the city of Las Vegas reopened its doors in June, the priority of the Las Vegas Convention and Visitors Authority was to celebrate the destination’s reopening by symbolically turning on the lights along the strip, starting with the iconic “Welcome to Las Vegas” sign.
Details
The spot ran nationally across multiple broadcast and cable stations as well as through Las Vegas’ owned social channels informing Vegas was officially open for business.
