Welcome Back
Broadcast - Radio
Broadcast - Television
Content Marketing
Social Media
Video
Project Overview
Once lockdowns were lifted in Florida and Texas, SeaWorld was eager to welcome guests back. We knew consumers were craving experiences that weren't behind a computer screen, on ZOOM, or reenacted in their own backyard. But we also knew that consumer sentiment was constantly shifting and that people were evaluating every decision on the latest guidelines.
Details
it was imperative to inform consumers of SeaWorld's measures to make every visit healthy and fun. Through implementing temperature checks, face coverings, enhanced sanitization, and limiting capacity, guests can still experience the SeaWorld they know and love. In these incredibly challenging times, we found a way to deliver a critically informative message without sacrificing the emotional core of the brand. The campaign included broadcast, online video, radio and social deliverables.
