"There is no reason"
Print Advertising
Project Overview
Brazil mandated the use of masks in July, but many people simply refuse to wear one. For those who do put a mask on, they’re often found wearing it incorrectly, hanging down around the chin or neck where it becomes ineffective at preventing the spread of coronavirus. This has been propagated by authority figures, celebrities and artists who are shown incorrectly wearing masks in the media.
Details
Propeg’s campaign utilizes a series of unsetting images of people with their noses and mouths shifted to the chin and neck, where masks are mistakenly worn. The ads also contain a diagram showing the correct usage of masks and the message “There is no reason to be out of place. Use your mask correctly.”
The ads are running daily in Correio de Bahia’s print and digital editions, and are being shared widely across social media channels. They have also captured the attention of the industry. Ads of the World published the pieces on their Facebook page, generating 1,500 shares and 100 comments in a single day, and Best Ads on TV selected it as the “Best Print” campaign of the week.
The ads are running daily in Correio de Bahia’s print and digital editions, and are being shared widely across social media channels. They have also captured the attention of the industry. Ads of the World published the pieces on their Facebook page, generating 1,500 shares and 100 comments in a single day, and Best Ads on TV selected it as the “Best Print” campaign of the week.
