Broadcast - Television
Content Marketing
Digital Media Planning & Buying
National Media Planning & Buying
Out of Home Advertising
Website Development
Project Overview
Dale Farm, Northern Ireland’s largest dairy company, wished to increase market share for its Dromona butter and cheese products. Ardmore worked with Dale Farm to reposition the Dromona brand as the elevator for Great Food Moments, building on the fact that people love to share their food creations on social media.
Details
The integrated campaign was delivered across TV, outdoor and online, and included a new branded content website https://www.dromonamakesit.com/.
Moved from #3 to #1 in NI Butter Category 24% year on year volume growth for Dromona butter 12% year on year volume growth for Dromona cheese