The World's Best Duck
Content Marketing
Digital Media Planning & Buying
Public Relations
Social Media
Video
Project Overview
Silver Hill Duck, a fully integrated duck producer based in Monaghan, Ireland and exporting across the globe, wished to increase its retail sales. Building on the premise that while many people love to eat duck when they are dining out, at home they can be reluctant to cook it. Ardmore worked with Silver Hill Duck to persuade its target audience to reconsider this.
Details
To drive consideration, we created emotional connections to eating duck at home. The creative and integrated campaign focused on the personal status of cooking meals that are enjoyed by family and friends. Produced during the COVID-19 lockdown (with appropriate safety and social distancing measures in place), the campaign launched across digital platforms and full-page press adverts.
17% growth in retail sales
50% increase in brand search
