Find Yourself in Nature
Broadcast - Television
Project Overview
National Trust, a charity and membership organisation for heritage conservation in England, Wales and Northern Ireland, wished to change people’s perceptions of the brand and its purpose to make it more inclusive.
Details
Our research revealed a real passion for and deep emotional connection to the Trust’s iconic destinations. For some it was the ability to find peace in nature, for others it was to find relaxation in nature, but for all it was to find yourself in nature. We developed an integrated campaign showcasing the National Trust properties.
