Event Production
Experiential Marketing
Bringing the message of sustainability to families at Dundrum Town Centre through an exciting new summer event. Tasked with creating an outdoor event for Dundrum Town Centre in order to drive footfall from June to August with key family target audience, we created Deep Sea Dundrum. Our brief was to make the outdoor space around Pembroke and Town Square look welcoming, exciting and be a place where families wanted to come and visit and stay a little longer. Inspired by Dundrum Town Centre’s commitment to sustainability, we wanted amplify the message of climate change and the importance of being eco-friendly. We conceptualised the idea of Deep Sea Dundrum and brought Captain Bart and his crew to Dundrum in a series of bright and colourful installations designed by the team here at Pluto.