A lot of brands use influencers, unfortunately many of them choose the same ones. Who is the best choice for a shopping mall which has a heterogeneous target group and attracts its visitors with a wide range of experiences, brands and styles?
We had to come up with an influencer campaign that demonstrates the versatility of the mall and at the same time provides everyone with the content he or she likes. This is the Shopping Voice, a contest for influencers.
Details
Selected influencers were given €444 every three week and some challenging tasks which were designed to demonstrate the colorful range of brands and services of the shopping mall and at the same time to showcase key values of ÁRKÁD.
Micro influencers had the chance to find new followers, the shopping mall had a unique and involving campaign in social media, and consumers could watch real and inspiring contents.
ÁRKÁD Budapest gathered more than 10,000 new followers, 300,000 users were reached with the micro influencers.
