A fair share of Hungarian drivers do not pay attention to pedestrians and to other participants on the roads, additionally they do not respect the highway code, at the same time they make thousands’ lives bitter and risk the safety of hundreds. And the worst thing is that they think there is no problem with this. How can we change that and raise attention to the issue of uncultured driving?
Details
As a responsible brand, Simple (one of the most widely used mobile payment applications in Hungary with its useful services such as online parking or highway sticker shopping) felt obliged to join the discussions about bad conduct in traffic and to develop the driving culture. We wanted to put uncultured driving in contrast of educated behavior, so Uncultured Poems have been born. We have searched for typical misconducts in traffic recorded on car dashcams, then we have recreated the situations and recorded them. We have composed ironic poems about these cases which were narrated by famous Hungarian actors in the film.
With the campaign we have reached almost 1 million people, more than 400,000 people watched our videos and more than 43,000 people visited the campaign site.
