Experiential Marketing
Influencer Marketing
Media Relations
Project Overview
Lyft was looking to enter the Philadelphia area and emphasize its commitment to the city by highlighting its uniqueness. To create and execute a large-scale activation in the local market, the brand collaborated with Red Thread PR and its sister agency, Brownstein, to form a unique partnership with a respected local organization and bring that relationship to life utilizing transportation.
Details
Through a partnership with Mural Arts Philadelphia, Lyft would demonstrate its dedication to the Philadelphia art and culture scene—highlighting existing art in every neighborhood and how Lyft would take people all around the city to experience it.
The resulting activation began during Mural Arts Month in October, making the nation’s most extensive public art program more accessible through Lyft.
