Saint-Gobain, predominantly a b2b brand, saw a unique opportunity to change its low level of brand awareness among key stakeholders, including consumers in North America by leveraging its 350th anniversary to create a yearlong program, “350 Reasons to Believe in the Future,” that would revolve primarily around a never-before-seen global exhibition called “Future Sensations.” Our PR approach promoted the exhibition in North America through paid, earned, shared and owned media helping people realize how the brand has impacted their lives this whole time and building affinity with a new generation.