Experiential Marketing
Influencer Marketing
Media Relations
Project Overview
Putting the PR Pedal to the Metal
For more than a century, the Auto Dealers Association of Greater Philadelphia (ADAGP) has produced the annual Philadelphia Auto Show – one of the nation’s largest consumer auto shows. A premier event in this region, local auto dealers count on it to drive billions of dollars in vehicle sales.
Details
Since 2008, Red Thread PR has helped continually break attendance records, increase earned media, and raise awareness for the annual Black Tie Tailgate Gala. Just like a ‘67 ‘Vette, the show just gets better with age.