Red Thread PR developed and implemented an evolving strategic communications plan that centered on media-worthy milestones, clipping into news cycle trends, and developing a robust thought leadership program to maintain consistent coverage that gave opportunity to highlight American Water’s commitment to delivering clean, safe, reliable, and affordable water to the communities it serves. From developing approachable content to securing earned media placements to leveraging unique data that helped AW break through a crowded media landscape, the team pushed creative boundaries while educating and informing customers and key stakeholders about how American Water helps to “Keep Life Flowing” with more than 5,000 unique media placements since 2018 resulting in 2.7 billion earned media impressions.