Less than two months from the national launch of a buzzworthy new value brand from healthy foods icon Whole Foods Market, we were asked to create a campaign and marketing plan to simultaneously introduce the brand as well as the first brick-and-mortar store in the greater Los Angeles area.

Our solution was to respect the mother ship. Carve out a brave, new world to attract a new generation of budget-conscious healthy shoppers and eaters. Our big idea "Good Things" brought 365's unique brand personality to life with a millennial-focused message in three markets (Los Angeles, Portland and Seattle). In addition, bimonthly content was created to leverage across website, social media channels and digital marketing.