After years of repression of Title X reproductive healthcare access due to the prior administration, Planned Parenthood Great Northwest, Hawaii, Alaska, Kentucky was finally able to reintroduce these low-cost health care services, including birth control, STI testing and even annual wellness exams, to low-income patients.

Our challenge was awareness -- because these services had been suspended for so many years, many prospective patients were not aware they had this low- to no-cost option again.

We created an eye-catching series of low-cost health care messages, all under the "Care for All" theme. We targeted young adults via digital banners, TikTok, and Snapchat videos. All drove to a matching landing page that offered more information as well as simple steps to show if they qualified for low-cost or even free healthcare.