Worldwide Partners Inc.

BACK TO WORK

B2B Branding

Client

CPRS

Location

United States

Agency

Hydrogen

Campaign Elements

Brand Strategy & Development
Collateral
Content Marketing
Trade Shows
Website Development

Project Overview

A well-kept secret of several impressive blue-chip clients, CPRS asked us to create a brand look, feel and story to help generate more face-to-face sales calls while differentiating them from the more well-known (and less collaborative) big name competitors in the audit and recovery world.

Details

We created a new identity and voice used in everything from email signatures and lunch meeting “placemats” to presentations, website, social media and event posters. Tapping into their “finders of lost money” reputation, we created the “Tenacity Pays” campaign to capture their roll-up-the-sleeves style that consistently results in seeking out and finding cost savings.

"Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us in our industry. Our "Tenacity Pays' platform extends flawlessly across the many channels of our B2B sales funnel."
Daniel Duggan, Senior Vice President of Practice Development, CPRS

Campaign Elements

Project Overview

Details

"Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us in our industry. Our "Tenacity Pays' platform extends flawlessly across the many channels of our B2B sales funnel."Daniel Duggan, Senior Vice President of Practice Development, CPRS

"Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us in our industry. Our "Tenacity Pays' platform extends flawlessly across the many channels of our B2B sales funnel."
Daniel Duggan, Senior Vice President of Practice Development, CPRS