Artist Supervision
Brand Strategy & Development
Content Marketing
Copywriting
Graphic Design
Medical Marketing Strategies
Product Launches
Video
Video Production
Website Development
Project Overview
Tektronix approached Hydrogen with a request to develop a concept for both product teaser and product launch materials for an industry-first testing tool. The goal of this new device is to help engineers troubleshoot designs before they get to the expensive, time-consuming, validation readiness testing stage. With this revolutionary device being brought to the market, we needed to deliver a concept that was just as revolutionary.
Details
Inspired by a measurement signal called an eye diagram, Hydrogen developed the “Seeing is believing” campaign, which superimposed the diagram over an image of a human eye. The campaign was teased with social media images and videos, emails and banner ads which culminated in a global product launch across the same multimedia mix.
"I just came out of a meeting with our regional AMR and EMEA marketing teams and they heaped praise on the concept and how it stands out in social feeds." Tom Hudak, Marketing Communications Mgr., Tektronix Inc