First created for the 2019 American Trucker Association’s Driver Appreciation week to celebrate all professional truck drivers for their hard work in tackling one of our economy’s most demanding and important jobs, our “Thank you for your drive” campaign became even more relevant in May of 2020. The campaign celebrated the 3.5 million drivers—often the unsung heroes of the pandemic—who rose to the occasion by working even longer hours and making more personal sacrifices to deliver materials, supplies, food and fuel that had become scarce since the COVID-19 pandemic disrupted the nation’s supply chain.

Hydrogen’s “Thank you for your drive” campaign offered a moving, heartfelt thank you to these unsung heroes our country depends on day in and day out. The role of Kenworth was one of respect and empathy—these drivers were, and remain today, the inspiration for the Kenworth T680, known throughout the truck community as The Driver’s Truck™.

Combined with grassroot efforts including truck stop bag lunches to help feed drivers when facilities were on lockdown, Kenworth helped raised awareness of America’s often unappreciated essential workers.