Early 2020 posed some difficult challenges for Skilled Nursing Facilities. It was where the first known cases of COVID-19 in the U.S. were reported, with devastating casualties. The panic and fear that ensued and radiated from these facilities essentially put these facilities under lockdown. Medical staff were exhausted, and administrators were searching for ways to help staff while reducing unnecessary emergency room visits to already-overwhelmed local hospitals. At that time, Sound Telemedicine (STM) was in the early stages of launching a telemedicine solution targeted at Skilled Nursing Facilities as a safe way to provide virtual care on nights, weekends, and holidays to relieve over worked medical personnel while keeping residents safe and out of emergency rooms. While the product had never been more important, the target audience, care facility administrators, suddenly found themselves too busy to learn about, much less take a meeting on how Sound Telemedicine could help them during the pandemic and beyond.